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$50K in Documented New Engagements
$22K
$28K
Advisory Engagement
Closed
Annual Engagement
Signed + Paid in Full
CHALLENGES
ClearSky CPA was building a premium advisory practice and needed a marketing system that could do more than generate visibility.
The goal was to strengthen the firm's authority, attract higher-value prospects, and create a clearer path from initial interest to a paid comprehensive consultation and long-term advisory relationship.
With prospects coming from referrals, networking, search, social media, and paid campaigns, each touchpoint needed to reinforce the same message and demonstrate the value of working with ClearSky.
More Than 1 in 2 Visitors Became a Lead
The paid campaign generated 808 link clicks. From those clicks, 406 people converted into leads, producing a 50.25% landing page conversion rate. In other words, approximately 1 out of every 2 people who reached the landing page became a lead. And those leads were generated for just $2.23 each.
The Lead Was Only the Beginning
Generating 406 leads wasn't the finish line. Once someone downloaded the calendar, they entered an automated email nurture sequence built to continue the conversation, provide value, strengthen familiarity with Abundantia, and move interested prospects closer to becoming clients.
The Result
For $905.57 in ad spend, Abundantia generated 406 leads at only $2.23 per lead. Even more impressive, 50.25% of the people who clicked through converted on the landing page.
Those leads didn't disappear into a spreadsheet. They entered an automated nurture system that continues generating engagement, with a 26.2% average email open rate across the sequence.
The client conversion stage is currently underway.
Paid Traffic → 50% Landing Page Conversion → $2.23 Leads → Automated Nurture → Client Opportunities
STRATEGY
House of Strategies developed an integrated authority and conversion strategy across ClearSky's website, social media, advertising, and client acquisition process.
We created consistent educational content designed to showcase Zhenya's expertise, strengthened the digital customer journey, and continually reviewed campaign and website behavior to identify opportunities for improvement.
We also worked directly with Zhenya on the conversion process, helping refine how her expertise was presented during discovery calls and positioning the paid Comprehensive Consultation as a tangible next step.
The strategy connected visibility, authority, and sales, rather than treating each marketing channel as a separate activity.
26.2% Average Open Rate
A top-performing nurture email achieved:
36.7% Open Rate
12.4% Click Rate
Hundreds of prospects continue to move through the sequence while Abundantia nurtures them toward the next stage of the customer journey.
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