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106 Quiz Submissions in 7 Days
$222.52
106
$2.10
Total Ad Spend
Quiz Submissions
Cost Per Quiz Submission
514
11.81%
20.6%
Link Clicks
Link Click-Through Rate
Link Click to Quiz Submission Rate
How MyIQTech Generated High-Intent Engagement Through a Paid Social Quiz Campaign
From August 4 through August 10, House of Strategies ran a paid social campaign designed to drive traffic to an interactive quiz for MyIQTech. Rather than sending users directly to a traditional sales page, the campaign used curiosity and interaction to encourage prospects to take the next step.
What Made the Campaign Work?
The campaign wasn't built around simply generating impressions or website traffic.
It gave the audience something to do.
The quiz created a low-friction entry point that turned passive ad viewers into active participants. Instead of immediately asking someone to schedule a call or make a purchase, the campaign first created curiosity and engagement.
That approach resulted in more than 1 out of every 5 people who clicked through completing the quiz.
The Result
In just seven days, MyIQTech generated 106 completed quiz submissions for $222.52 in advertising spend, bringing the average acquisition cost to approximately $2.10 per submission.
More importantly, the campaign demonstrated how the right combination of messaging, creative, targeting, and an interactive funnel can turn a relatively small advertising budget into measurable audience engagement.
Additional Campaign Performance
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4,353 impressions
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3,370 people reached
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926 total clicks
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21.27% overall CTR
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1.29 average frequency
The Takeaway
Traffic alone isn't the goal.
The goal is creating a path that gives people a compelling reason to take the next step.
For MyIQTech, an interactive quiz turned 514 link clicks into 106 completed submissions, creating a measurable pipeline of engaged prospects at a low acquisition cost.
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