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House of Strategies (2).avif

50% Landing Page Conversion Rate at Just $2.23 Per Lead

50.25%

$2.23

406

Cost Per Lead

Leads Generated

Landing Page Conversion Rate

808

26.2%

Link Clicks

Average Email Open Rate Across the Nurture Sequence

406 leads generated from 808 link clicks, followed by an automated nurture campaign averaging a 26.2% email open rate.

House of Strategies built a paid lead generation and nurture campaign for Abundantia using a downloadable calendar as the entry point. The campaign did more than generate inexpensive traffic. It turned that traffic into leads at an exceptionally strong rate, then continued nurturing those prospects through an automated email sequence designed to move them toward becoming clients.

More Than 1 in 2 Visitors Became a Lead

The paid campaign generated 808 link clicks. From those clicks, 406 people converted into leads, producing a 50.25% landing page conversion rate. In other words, approximately 1 out of every 2 people who reached the landing page became a lead. And those leads were generated for just $2.23 each.

The Lead Was Only the Beginning

Generating 406 leads wasn't the finish line. Once someone downloaded the calendar, they entered an automated email nurture sequence built to continue the conversation, provide value, strengthen familiarity with Abundantia, and move interested prospects closer to becoming clients.

The Result

For $905.57 in ad spend, Abundantia generated 406 leads at only $2.23 per lead. Even more impressive, 50.25% of the people who clicked through converted on the landing page.

Those leads didn't disappear into a spreadsheet. They entered an automated nurture system that continues generating engagement, with a 26.2% average email open rate across the sequence.

The client conversion stage is currently underway.

Paid Traffic → 50% Landing Page Conversion → $2.23 Leads → Automated Nurture → Client Opportunities

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Paid Campaign Performance

  • $905.57 total ad spend

  • 406 leads generated

  • $2.23 cost per lead

  • 808 link clicks

  • 3.08% link CTR

  • 26,233 impressions

  • 11,686 people reached

  • 1,083 total clicks

  • 4.13% overall CTR

Nurture Campaign Performance

Across the complete email sequence:
 
26.2% Average Open Rate

A top-performing nurture email achieved:

36.7% Open Rate
12.4% Click Rate

Hundreds of prospects continue to move through the sequence while Abundantia nurtures them toward the next stage of the customer journey.

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