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Professional Event Sales Campaign
$135K+
213
90+
Attendees
Leads Generated
in two weeks.
1
Rebuilt conversion system
CHALLENGE
Main Street 360 had strong speakers, valuable educational content, and an approaching event date, but ticket sales were not matching the quality of the event.
The existing customer journey created too much friction. The landing page wasn't built around conversion, the value of attending wasn't immediately clear, and the checkout process was losing potential buyers before they completed their purchase.
House of Strategies was brought in to rebuild the marketing and sales system around one goal: sell tickets.
OUTCOME
More than $135,000 in ticket revenue was generated within the first two weeks.
The new campaign sold 90+ tickets at $1,500 each during that initial period, accelerating registrations as the event approached.
By the end of the campaign, 213 attendees participated in the three-day event, surpassing the original attendance goal. The combination of a redesigned landing page, optimized checkout experience, targeted advertising, and affiliate promotion transformed a struggling ticket funnel into a high-performing event sales system.
STRATEGY
We rebuilt the event funnel from the ground up. That included a conversion-focused landing page, an improved checkout experience, and a complete paid advertising strategy featuring 12+ video ads and 25 image ads designed around the event's speakers, education, and business-growth value.
We also created a dedicated affiliate system and promotional landing page, giving attendees, partners, and industry connections a clear way to promote the event and generate additional ticket sales.
Rather than relying on a single campaign or channel, we created an interconnected system designed to turn attention into registrations.
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