How It Works
Discover the complete marketing system built specifically for business owners who are tired of winging it. Built to Market teaches you how to create intentional, scalable strategies that actually convert—without burning out, wasting money, or guessing what might work next. You’ll learn how to build a marketing foundation that brings in the right customers, automates your outreach, and positions your business for long-term growth. This isn’t a quick fix or another trendy tactic—it’s a system designed to give you clarity, confidence, and control.
Most business owners make
the same critical mistake:
They pour time, money, and energy into marketing that leads nowhere. And they are trying everything:
• Cold calling
• Ad campaigns
• Social media Content
• Blogs & Newsletters
• Networking
• Local Sponsorships
• Influencers & News Spots
But after all the exhausting effort, they’re still stuck asking:
“Why isn’t this working?”
Sound Familiar?
Introducing:
Built To Market
Here’s exactly what you’ll gain by the end of this course:
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Understand Your Target Audience: Learn how to find and engage the right customers who are ready to buy. Learn to speak their language and make an impact in their life!
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Structure Your Systems for Success: Build and implement a marketing structure that reduces missed opportunities and consistently converts leads into paying customers.
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Automate Your Marketing: Implement smart systems that will save you time, increase efficiency, and skyrocket your growth. Through email nurture sequences to customer segmenting.
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Track Your Success and Scale: From pixels to spreadsheets, understand what KPI's to track and how to measure your marketing efforts so you can scale quickly—and without risk.
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Strategic Targeting: Develop a mindset for hunting down your target audience and building marketing campaigns that invoke emotion and result in higher conversions.
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Perfect Your Digital Campaign: Integrated training on the top digital marketing platforms like Meta, Google, Microsoft, TikTok, X, Reddit, & Pinterest.
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Develop Content Creation Strategies: From posting on Facebook to creating reels on TikTok. Learn advanced strategies that will help you build your audience and grow your influence!
Meet Your Instructor:
Dillon Kohler is a lifelong marketing strategist and the founder of House of Strategies, a full-service advertising agency that helps business owners cut through the noise and grow with confidence. From a young age, Dillon was obsessed with understanding how to influence behavior through design, messaging, and storytelling. What started as homemade commercials and creative projects turned into a career blending sales psychology, branding, and digital strategy.
Over the past 18+ years, he’s helped hundreds of business owners build scalable systems—combining clear positioning, powerful content, and results-driven advertising. Dillon’s passion lies in helping entrepreneurs finally connect the dots between great ideas and real conversions.
Who Is This Course For?
This isn’t a generic marketing course. We’ve designed it specifically for busy business owners like you who need results fast.
Entrepreneurs ready to systematize and scale
Freelancers & consultants tired of one-off clients
Small business owners looking to build real marketing infrastructure
Aspiring CMOs who want to master full-stack marketing
Coaches, creators & course owners who want to avoid burnout
Course Overview
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Section 1: Building the BrandCraft your unique brand identity that resonates with your audience Define your mission, values, and positioning in the market Build trust and authority through consistent brand messaging Create a powerful personal or company brand that attracts loyal followers
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Section 2A: Building Your WebsiteWebsite Essentials & The User Experience Core Pages and Structure Mapping Your Customer Journey Ensuring Consistency & Optimization Building a Website on Wix Building a Professional Email
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Section 2B: Creating Your Social Media AccountsSocial Media Funnel Strategy Facebook Business Page Instagram Business Account Linkedin Business Page Alternative Social Media Accounts Content Creation Tips & Tricks
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Section 2C: Pixels & Business ManagersWhat's important to track? Google Tag Manager Google Analytics Meta Business Manager Google Ads Manager Microsoft Business Manager Linkedin Business Manager Heatmaps UTM Tracking Building Audiences
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Section 3: CRM's & AutomationsChoose the right CRM and set it up for your business model Design automations to nurture leads and follow up without lifting a finger Build lead capture workflows, email sequences, and segmentation Track and score leads to identify hot prospects
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Section 4: Marketing ApproachCreate effective marketing strategies with clear goals and KPIs Build out your Content Strategy & Marketing Campaigns Set up brand pillars and customer journey stages Align messaging to where your customer is in the buying process
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Section 5: Reading Data to Make Informed DecisionsLearn how to read and interpret analytics from all your platforms Understand metrics that matter—CAC, LTV, ROI, and ROAS Use dashboards to spot what’s working and what needs fixing Become a data-driven decision-maker
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Section 6: The Mind of the ConsumerDeep-dive into marketing psychology Understand what drives consumer behavior and how to ethically influence it Identify cognitive biases, buying triggers, and emotional motivators Apply buyer psychology to improve messaging, offers, and conversions
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Section 7: Scaling Your SystemsBuild SOPs to delegate and replicate success Structure your team roles, responsibilities, and reporting systems Identify bottlenecks and optimize processes for scale Build infrastructure that grows with your business
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Section 8: Founder’s Flow – Mindset, Energy & LongevityBuild routines for clarity, focus, and productivity Protect your time and energy as a CEO Shift from hustle mode to strategic leadership Learn how to avoid burnout and create long-term consistency
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Section 9: Conversion Assets LibraryAccess plug-and-play templates for: Landing pages Email sequences Social media captions SOPs & marketing systems Save time and skip the guesswork with proven frameworks
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Section 10: Building Digital Ad CampaignsMeta Campaign Google Ads Campaign Microsoft Ads Campaign Linkedin Campaign TikTok Campaign Pinterest Campaign
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BONUS: The Content Sprint ChallengeComplete your first 30 days of content in just one week Use strategic prompts, planning boards, and AI-assisted workflows Master content that aligns with your marketing strategy and brand Walk away with a ready-to-go content calendar
Try It, Apply It,
or Your Money Back
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One-Time Fee: Currently running an early bird discount, pay just $1,000 for instant access to all the course material! Start where you need it most and work from there! All sections are available immediately to fit each businesses situation!
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Ongoing Updates: For only $100/month, you’ll continue receiving:
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New content every month!
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Access to our Exclusive Group
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Exclusive Discounts on New Programs
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Grandfathered Monthly Pricing
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Presale
Built to Market
100
Every month
+$1,000 Startup Fee
12+ Sections
85+ Modules
Workbook Exercises
Quizzed Sections
Exclusive Group Network
New Courses Every Month
Prices will increase to $2,500 joining fee
and $300 monthly after presale.
Client Testimonials
We’re so confident in the success this course will bring to your business that we’re offering a 30-day Try It, Apply It, or Your Money Back System. Show us you gave it an honest effort and if it's not a fit, we'll make it right!
This is your chance to unlock the real growth your business deserves. Stop spinning your wheels. Stop wasting time and money. Take action today and see the transformation you’ve been dreaming of.
Join Now – Start Building Your
Scalable Marketing Operating System
Presale
Built to Market
100
Every month
+$1,000 Startup Fee
Equipping you with the systems to delegate, the clarity to lead, and the strategy to scale.
12+ Sections
85+ Modules
Workbook Exercises
Quizzed Sections
Exclusive Group Network
New Courses Every Month
Prices will increase to $2,500 joining fee
and $300 monthly after presale.